Empire Today Review (2024)

By Alex Hawkins Updated February 6, 2024

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Empire Today is a trusted name in flooring, offering more than 60 years of experience. It has a wide selection of brand-name carpets and flooring as well as quality installation services. In this in-depth review, we analyze Empire Today’s selections and services to help you decide if the company is the right choice for your flooring project.


Fast Facts About Empire Today

*Available in Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Washington, and Wisconsin.


Benefits and Drawbacks of Empire Today

Empire Today offers a robust selection of products, but customers will have difficulty finding cost info online. Here are the company’s biggest benefits and drawbacks. 

➕ Offers a massive selection of flooring options and services
➕ Offers a visualization tool to see what your new flooring may look like in your space
➕ Provides in-home estimates to tailor your experience to your wants and needs

➖ Limits installation warranty to one year
➖ Provides no online pricing
➖ Requires installation services with the purchase of flooring


Empire Today Flooring Reviews

We analyzed the 100 most recent Google Reviews for Empire Today’s headquarters in Northlake, Illinois. We found that 85% of the reviews were positive, with three stars or more. Many customers praise Empire’s friendly customer support and installation services and how the company perfectly matched their home’s style. On the other hand, some homeowners complained about high prices and scheduling challenges.

Below are some of the reviews we analyzed during our research:

“The salesman who came to my home was very professional. He matched the floor colors perfectly. The installers were polite and cleaned up after themselves. All in all an excellent experience with quality workmanship. Well done!”June via Google Reviews

“We have used Empire three times in the past 15 years, and every time it goes smoothly and easily. Our technician was very knowledgeable and helpful making our choice so easy. We can’t wait to see our new floors and could not believe we got the job scheduled for only three days later.”monty mo118 via Google Reviews

“[The sales rep] was absolutely wonderful. Very professional and friendly. Unfortunately, that is the only positive thing I can say. The quote was absolutely outrageous! We actually thought we misheard—their supposed “special” one room at full price, and each additional room $50. Right. I am a landlord, remodeling our apartments. Under 800 square feet of flooring—two rooms and a hallway of laminate and the least expensive carpet in two bedrooms [was] $10,300.”Jennifer Benninghoff via Google Reviews

“They have a good selection, but the price seemed a little high and I felt a little rushed into making a decision. I got a follow-up call the next day offering me 20% off, but as he was quoting he must have had the wrong estimate because it was the same estimate that I got the day before.”Antoinette Villa via Google Reviews


Empire Today Flooring Types Available

Empire Today provides many options to match your lifestyle and design aesthetic. The company offers luxurious new carpet styles ranging from plush textures to sophisticated wool for those seeking the softness and warmth of carpet. If you prefer the timeless beauty of wood, Empire has a massive hardwood flooring collection that includes high-quality options, such as solid oak, maple, cherry, and exotic Brazilian walnut in various stains and finishes. Empire also partners with leading brands like Shaw and Masland to provide an extensive selection of colors and styles, resulting in thousands of combinations. Overall, Empire’s catalog makes finding the best flooring for any room easy.

Empire offers the following flooring types.


Empire Today Pricing

One of Empire Today’s most convenient aspects is its in-depth process for providing a quote and placing your order. You can start by browsing the company’s user-friendly website to view products and promotions or calling an Empire salesperson directly. After discussing your project, Empire schedules an in-home estimate.

During the free in-home estimate, an Empire estimator will carefully measure your flooring’s dimensions and recommend products tailored to your needs from its massive catalog. Empire claims it provides accurate quotes with no hidden fees or surprises. You can ask the estimator questions and request flooring samples to touch and feel during this time. This shop-at-home approach lets you avoid traveling to a showroom to know which flooring option you like best.

Once you decide to move forward, you place orders online, by phone, or directly with your estimator. Then, an Empire flooring specialist helps handle all the details, including confirming your order, installation appointment, financing options, and any required permits. For added peace of mind, the company offers a transparent price match guarantee, so it benefits you to obtain multiple quotes if you are considering Empire Today.


Empire Today Flooring Installation

One of the biggest advantages of choosing Empire Today for your new flooring is its start-to-finish installation process. Instead of coordinating contractors on your own, Empire provides a team of professional installers who are extensively trained in proper flooring techniques and certified by the company. After selecting your products, Empire will schedule a precise installation date and time that works for your schedule.

When the installation teams arrive, they move your existing furniture and prep the floors for installation, including removing your old carpet or flooring. If needed, the team will add new underlayment to the subfloor. Then, they use project management-guided technology to ensure each room is perfectly measured for a smooth-fitting floor. As they lay the new floors, Empire’s installers limit mess and dust, cleaning up properly when finished.

The company completes most carpet installations in just one day, but Empire’s hardwood or luxury vinyl flooring may take up to two. Empire thoroughly inspects each completed installation and follows up to address concerns with a call back with a sales representative. It also backs its flooring installations with a one-year warranty.


Our Recommendation

We recommend Empire Today because of its comprehensive selection of flooring options and services. We like that the company provides customers a personalized consultation process at home and an all-inclusive price estimate. 
Though Empire Today may match many of your flooring needs, we recommend you obtain at least three quotes from flooring companies to compare offerings and pricing closely. The tool below connects you with reputable and reliable flooring specialists so you can schedule in-home estimates and consultations.

Compare Quotes from Flooring Specialists
Just answer a few questions, and we’ll take care of the rest!

Empire Today Review FAQ

Can you cancel an Empire Today contract?

Yes, you can cancel a service contract with Empire Today anytime by contacting the company.

Is vinyl or laminate flooring better?

Whether vinyl or laminate flooring is better depends on the area. Vinyl is the better choice for areas with potential moisture, and laminate is the better option for low-traffic areas. Either option can offer the look of wood or stone floors for less cost.

What type of carpet does Empire use?

Empire Today’s carpet options include plush, frieze, outdoor, and patterned.