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The home design space is filled with companies founded, owned, and led by remarkable women. If you want to upgrade your home and support women-owned businesses in 2023, we have a few suggestions. You’re sure to find at least one designer you love on our list, whether you prefer clean lines and soft colors or bold patterns and a lived-in look.
From small businesses and start-ups to established national brands, here are 10 female-led home design companies to watch this year.
Cailini Coastal by Meg Young
Meg Young founded Cailini Coastal in April 2020 with two goals: to offer coastal-inspired home decor and to help less fortunate families achieve sustainable independence. To achieve this, the company partners with Family Promise, a nonprofit that delivers community-based solutions to family homelessness.
Since its launch, the company has donated more than $55,000 to Family Promise—including 100% of its first six months of profits. All of its carefully curated products have the breezy and timeless elegance associated with coastal decor. You can even browse art, wallpaper, and other accessories designed exclusively for Cailini by renowned brands and artists.
Fete Home by Jennifer Potter
In May 2018, Jennifer Potter left Bunny Williams Home, where she served as the CEO, to establish her own brand. The founder describes Fete Home as “a lifestyle collection where beauty meets ease of use.” Her focus on no-rules home design led her to create inclusive and multifaceted products that complement any style.
We love how Fete Home’s products seamlessly combine form and function. The brand currently divides its offerings into four categories: bar and serveware, fabric, home decor, and table decor. It also hosts a monthly art pop-up to highlight the work of specific artists.
The Sill by Eliza Blank
When Eliza Blank moved into her first apartment as an adult, she felt homesick. Her mother, a Filipino immigrant, suggested she buy some houseplants. This multigenerational love of plants sowed the seeds for The Sill (pun intended). In 2012, then 26-year-old Blank founded the plant store to spread the joy of houseplants she experienced firsthand.
Today, Blank has more than 10 years of experience under her belt, a robust online store, and nine retail locations spread across five states—including four in New York City. We love this brand’s commitment to making indoor plant care and gardening more accessible. In addition to various plants and planters, The Sill offers several plant care resources, including an online library and in-person workshops.
Ruggable by Jeneva Bell
Jeneva Bell founded Ruggable in 2010. After her dog ruined an expensive new rug, Bell set out to design a rug that could be washed as easily as a blanket or towel. Her solution is a two-piece system with a non-slip rug pad and a removable rug cover with Cling Effect technology. The underside of the rug cover clings to the rug pad for everyday use but can be easily peeled off and thrown in the washer after a spill or accident.
Parents and pet owners alike have fallen in love with Ruggable—and so have we. The brand offers indoor and outdoor rugs in various sizes, styles, and textures, including faux hide, Re-Jute (a proprietary jute-like material made from recycled plastic), plush, shag, and chenille. Customers can choose from modern and classic designs, plus collaborations with award-winning designers such as Anna Sui, Monica Ahanonu, Nina Takesh, and Iris Apfel.
Brooke & Lou by Bria Hammel
In 2018 interior designer Bria Hammel founded home decor brand Brooke & Lou, which focuses on family-friendly designs and sources products that combine innovative technology with classic style. Hammel describes her home interior style as pretty but not precious—equally suitable for a tea party or a pizza party. The livable pieces available from Brooke & Lou are perfect for families with kids or pets and those who like to entertain.
We love that Brooke & Lou eliminates the need for families to sacrifice style for practicality. The brand’s crowning achievement is its Life Friendly line of durable wallpapers, fabrics, upholstered furniture, rugs, and pillows. You can shop for other furniture, home decor, and lighting, including pet accessories and kids’ decor.
Oat Cinnamon by Ryan Norville
Native New Yorker Ryan Norville founded Oat Cinnamon in 2019 to live out her dream of being a florist. With a background in graphic design and fashion, Norville now channels her creativity into custom floral arrangements. Her team, which includes two administrators and a group of freelance designers, also offers event design, interior decor consulting, and large-scale installations.
Oat Cinnamon Studio is located in New York City, and you can place a custom order using the contact form on the company’s website. Although the company can only deliver fresh flowers to the NYC area, it can ship dry arrangements anywhere in the United States. The unique offering of dry floral arrangements may be our favorite thing about Oat Cinnamon: When you order, you can specify colors and sizing to ensure that the arrangement matches your interior design.
Otherwild by Rachel Berks
Otherwild is a queer-identified, woman-owned store and design studio with a presence on both U.S. coasts. The company’s physical space is located in Los Angeles, but its owner, Rachel Berks, is based in New York. Both its physical and online shops showcase thoughtfully made products by individual artists and designers. The company also has its own line of apparel and home goods.
Otherworld is committed to offering ethically sourced and handmade items. The company supports its staff, vendors, and suppliers, as well as grassroots organizations fighting for social justice. Its brand identity is strongly tied to the queer-and-trans-people-of-color community (QTPOC). It also sponsors a charitable grant for QTPOC artists and entrepreneurs through its Anotherwild Fund.
Clare by Nicole Gibbons
Nicole Gibbons describes herself as a color-obsessed interior designer who wants to help people love where they live. She launched Clare in 2018 to help customers find their perfect paint colors. Clare’s paint is ultrapremium quality, self-priming, completely VOC-free, and Greenguard Gold certified.
If shopping for paint seems like a hassle, Clare has a simple three-step process you can complete from the comfort of your home. All you have to do is answer a few questions, and Clare will recommend three colors, which you can test at home using peel-and-stick color swatches. Once you’ve decided, you can place your order, and Clare will deliver premium paint and other supplies to your door.
Jungalow by Justina Blakeney
Since its humble beginnings as a design blog in 2009, Jungalow has grown into a popular lifestyle brand. Justina Blakeney, the woman behind Jungalow, is not only an artist and entrepreneur but also a speaker and New York Times bestselling author. Her distinctive style incorporates bright, jungle-inspired colors and patterns. Each piece of art or home decor starts with a hand-painted design, which her team translates into a print, pattern, or embroidery.
Jungalow is also committed to sourcing natural and recyclable materials whenever possible and using sustainable packaging designs, organic fabrics, and nontoxic ceramic finishes. Further, the company partners with Trees for Life to plant two trees for every product purchased.
Society Social by Roxy Owens
Roxy Owens founded Society Social in 2011 as an alternative to the neutral colors and generic patterns she saw in catalogs. Her digital storefront curates more creative designs, including custom upholstery. Society Social also has a strong social media presence. You can shop its designs on Instagram and search #SocietySocial to get inspiration from other customers.
Society Social stands out for its personalized design services. The company has dedicated interior designers ready to offer free design advice. You can consult with them in person at the brand’s flagship store in Charlotte, North Carolina, or fill out a quick questionnaire online to get started. Society Social also offers custom-color furniture that can be painted to match any Sherwin-Williams or Benjamin Moore color.
Tips for Home Remodeling and Redesign
Whether you are planning a kitchen or bathroom remodel, redesigning your entire home, or simply redecorating one room, here are a few tips that can help:
- Balance form and function. Aesthetically pleasing and practical solutions will increase your home’s value and improve your everyday life. Many high-quality materials are beautiful and durable, such as granite countertops and luxury vinyl plank (LVP) flooring.
- Choose timeless over trendy. Most trends are short-lived, so if you want to incorporate modern design elements, focus on things that will be easy to change later—such as on-trend paint colors.
- Incorporate hidden storage. Including concealed storage can be as simple as buying a storage ottoman or a bed frame with built-in drawers. You can also add built-in storage solutions, such as hidden closets, to your kitchen or bathroom. Some homeowners install custom cabinetry to conceal their refrigerators or dishwashers.
- Let in more natural light. Using natural light can lower your energy bills and create a more soothing or stimulating environment. Consider adding larger custom windows to your living room or replacing solid exterior doors with window-laden models.
If you aren’t sure exactly what you want, start by browsing the designers we listed above, home catalogs, interior design magazines, and sites such as Pinterest for inspiration. You might also consult an interior designer for ideas and advice.
Each of these women-led companies brings something unique and valuable to the table. Families with pets and children will appreciate the durable and stylish pieces from Brooke & Lou. Check out Coastal Cailini for a beachfront feel or Otherwild for eye-catching designs. Then, round out your collection with functional pieces from Fete Home, a few plants from The Sill, or a custom floral arrangement from Oat Cinnamon.
If you want to see products from a wider selection of female artists and entrepreneurs, check out sites such as The Nopo by Kelly Breakstone Roth and Shanny Harel, ArtSugar by Alix Greenberg, and The Black Home by Neffi Walker. These curated online marketplaces spotlight products from various creators—including several women- or minority-owned businesses.