These 24 Facts and Statistics Show Why Home Staging Matters in 2024

By Amanda Lutz | May 15, 2023

A staged white kitchen in a contemporary farmhouse style.

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Are you moving to a new place and looking to sell your home? Staging can help showcase your home’s best features and increase buyer appeal. Home staging is the process of decorating the home in a way that showcases its best features, helping prospective buyers envision what the place would look like if they were to live there.

Even small changes, such as rearranging furniture or updating style, can be enough to grab a buyer’s attention in a challenging market. To better understand the importance of home staging, we’ve compiled a list of top home staging statistics, the benefits, the costs, and the return on investment (ROI).

 


 

Top Home Staging Facts and Statistics for 2024 Trends

According to the National Association of Realtors (NAR), 20% of 2022 homebuyers increased their offer on a home by 1% to 5% because the home was staged. Home staging benefits buyers and sellers, as it helps buyers visualize living in a well-set-up home and allows sellers to make more money from a faster sale.

Here are some of the top home-staging statistics from 2022 that highlight what trends we can anticipate in 2024. 

 


 

Benefits of Home Staging

Staging a home allows sellers to show off a move-in-ready home and engage buyers with a visually appealing place to live. Updating rooms to appear on-trend can help buyers see themselves living in the home and create an emotional connection with the home.

 


 

Home Staging Cost Statistics

Home staging costs can vary, as the price depends on what services you request. Typically you choose from reorganizing existing furniture, paying for color consultation services, decluttering and packing, staging a few key rooms, or staging the entire home with rental furniture.

 


 

Home Staging ROI

Staging your home makes it more desirable. Data indicates that buyers are likely to pay more for a staged home than one without furniture. Staging is a small investment that can deliver a positive return on investment (ROI).

 


 

In Conclusion

When it comes to moving to a new home and selling your current one, the ultimate goal is to create a space where buyers envision themselves living in it. By highlighting the potential of a property and forming an inviting atmosphere, home staging has demonstrated its ability to attract more potential buyers, encourage higher offers, and expedite home sales.

 


 

1“Profile of Home Staging.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Copyright ©2024 https://cdn.NAR.realtor//sites/default/files/documents/2024-profile-of-home-staging-03-30-2024.pdf

2“2021 Seller’s Market Survey.” Real Estate Staging Association®. 2021. https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548 

3“Zillow Group Consumer Housing Trends Report 2019.” Zillow Group. 2019. https://www.zillow.com/sellers-guide/home-staging-cost/   

4“2021 State of the Industry Benchmarking Report.” Real Estate Staging Association. 2021. realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548 

5“Home Staging Industry Statistics.” International Association of Home Staging Professionals. 2022. http://www.homestagingstats.com/ 

6“10 Virtual Staging Statistics That Will Surprise You.” LCP Media. July 17, 2019. lcpmedia.com/blog/virtual-staging-statistics

7“How Much Does It Cost to Stage a House—And How Much Will You Gain?” Realtor.com. 2024. realtor.com/advice/sell/how-much-does-home-staging-cost/